OXJAM FESTIVAL
Raising the volume for charity.
OXJAM FESTIVAL
Raising the volume for charity.
Industry
Music
Location
UK
Year
2019
Deliverables
Visual Identity
Marketing Activation
Artist Liaison
Website Management
Film
Social Engagement
Music fans want to be close to the artists they love. To support the annual Oxjam Music Festival, I created a marketing campaign designed to grab attention and pull music lovers into the experience within the Lichfield area—through videos, web, socials, and more.
To engage audiences and stand out, I reached out to artist management to secure exclusive performances from the likes of KT Tunstall, Bastille guitarist Charlie Barnes and The Voice star Mitchel Emms.
An intense experience commands, while an inventive visual identity “takes over” environments and elements. As part of the concept process, we experimented with a variety of ambient and experiential ideas designed to bring the event to life.
Designed to add a whole new layer to the experience, we conceptualised the ‘Beat Box’—an interactive 3D cube installation to be located in the city’s main shopping precinct that would let the public create their own music, find out more about fundraising and hear a playlist of performers at the main event.
