LONDON EQUITY RELEASE
Rethinking equity release.
LONDON EQUITY RELEASE
Rethinking equity release.
Industry
Financial
Location
UK
Year
2022
Deliverables
Visual Identity
Web Design
SEO Optimisation
Social Engagement
Design & Print
London Equity Release provides equity release advice for over 55s across London.
Believing that happiness is the true value of money, our solution was to create a brand identity that distinctly positioned the company as a leading authority in the world of equity release.
This was achieved via a dynamic and engaging collection of brand assets and visibly different online presence that would challenge the staid conventions that exist in the industry.
Site Design // Build: tyde
Talking about money can be a difficult conversation for families. Our work focused on getting the over 55s to be open about money, and promoting the value of happiness in later life.
To support this, we created a cohesive set of marketing assets, including a new identity, website, ad campaign and literature, each with an uncompromising bold and confident aesthetic.
