ARKEN P-O-P
The beauty of good news.
ARKEN P-O-P
The beauty of good news.
Industry
Retail
Location
UK
Year
2010—Present
Deliverables
Media Relations
Press Release Writing
Opinion Articles
Feature Pitching
Tracing its origins back to 1948, arken has become a staple of the British retail display industry.
arken has evolved since its formative years and now has a bigger story to tell. To increase its share of voice, arken needed to communicate a consistent story about the company, its services and commitment to responsible manufacturing to a wider industry audience.
Focused media coverage has elevated the perception of arken—allowing the company to establish a consistent brand story, personality, and voice. They are now able to communicate the company’s value beyond just nuts and bolts production, so that clients see them as more than simply manufacturers of retail display but as a trusted partner powered by expertise and insight.
Working closely with its internal teams to identify relevant messages and recent project work, we prioritised key themes that arken could credibly share with the sector through major print and digital media. A big focus for 2023 was announcing that arken had achieved B Corp status—a first amongst British P-O-P manufacturers.
